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Charles Schridde’s Vision of the Future

Advertising March 17th 2011 by Christopher via Flickr

Charles Schridde’s illustrations from the early 1960s for Motorola is a great example of the future that never was. The ads were often featured in Life Magazine and depicted a lush, comfy and elegant future, conveniently centered around various Motorola products.

I for one, wouldn’t mind living in a pad like the ones Mr. Schridde envisioned. I guess the closest thing would be Disney’s House of the Future.

About the author

Christopher founded Ultra Swank in 2005. Has a crush on mid-century graphic design, defunct airlines, Disneyland and the Century 21 Exposition. Is a collector of easy listening music from the 60s and 70s and a Swedish expat living in Barcelona, Spain. Read more articles by me

Comments for this article

  • Anonymous

    I would kill to have that last patio! I’m fascinated by these designs and how they try to bring the outdoors inside by using large, plate-glass windows, etc but the houses themselves stand out from nature instead of blending in.

  • http://www.ultraswank.net Chris

    Agreed! Kind of reminds me what they tried to do with the Eichler homes in Southern California in the 1950s and 1960s. Although they are not as spectacular, they are iconic and famous homes to live in. I would love to own one of them some day.

  • Anonymous

    I grew up in SoCal in the 70s & 80s and didn’t really “notice” all the
    fabulous googie architecture until I moved away. But there are a lot of cool
    homes out there.

  • Oldfogey

    The only thing he got wrong ARE the TV sets – stainless steel firepit, floor to ceiling glass, radiant heated floors, are all standard stuff today.