Ultra Swank - Retro Adventures

Sexist Vintage Ads – Even a Woman Can Open It

Written by Christopher Alm • August 19th, 2009
Sexist Vintage Ads – Even a Woman Can Open It

Not that we Ultra Swanksters condones being sexist, it just sometimes amazes me what kind of stuff advertising agencies were able to pull off around mid-century suburban America.

Here are some fine examples of sexist vintage ads of the times that takes a punch at women only being good for being secretaries, housewives and objects of beauty. Even though the ads would surely never pass in a magazine today, they are still cute in a old fashioned way. Thankfully, men have evolved (a little) over the years. (Via)

Christopher Alm

Christopher founded Ultra Swank in 2005. Has a crush on mid-century graphic design, defunct airlines, Disneyland and the Century 21 Exposition. Is a collector of easy listening music from the 60s and 70s and a Swedish expat living in Barcelona, Spain.

Find out more about Christopher Alm

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  • Kevin

    Wow, I am amazed they allowed innuendo like that lipstick ad in a magazine in the 1950’s.

  • Jay

    There’s an ad (from a sixties magazine) currently for sale on eBay advertising the 007 James Bond toiletries that reads, “007 gives any man the license to kill…Women.”

  • ba, ba, bah… Those are very light… look at this spaniard commercial from the late 50’s, if you understand spanish, the wife is told “have you thought that your husband works a lot of hours?” when she ask why is he so irritated (you can see he even slap the wife in the face). The cure is give him a cup of brandy Soberano!. watch it at

    http://www.youtube.com/watch?v=qpxutP2JH4E

  • Ferdinand Chetler

    Yeah, god forbid we appreciate women as “objects of beauty”.  That’s just ugly-feminist hate talking.

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