Moving back to Sweden again for a while and more specifically to the Swedish automotive industry. For those who aren't in the know, Sweden has two major brands; Volvo and Saab. Today we are going back to the mid 1950s to look at how the advertisements for model 121 also known as the Amazon were portrayed in the country that brought you all ABBA, IKEA and Maud Adams. The Amazon first saw light in 1956 and remained in production to 1970. And according to Phil Seed's Virtual Car Musum they are "seemingly indestructible". More photos and tv commerials after the jump. [Thanks Fhardyfan]

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Comments for this post

  • Fhardyfan

    I am sure anything from Sweden is quite a gem =D

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Ultra Swank takes you back in time into the kitsch, chic and swank living of the 50s, 60s and the 70s. We mainly focus on the design, architecture and the lifestyle of the happy-go-lucky and space-age-living mentality of that era – but also on the music and movies that takes you back to happier times. Ultra Swank is run by Chris, a Swede born in the wrong decade that currently resides in Barcelona. Read more

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