Ultra Swank - Retro Adventures

Vintage Volvos

Written by Christopher Alm • April 15th, 2009
Vintage Volvos

Moving back to Sweden again for a while and more specifically to the Swedish automotive industry. For those who aren’t in the know, Sweden has two major brands; Volvo and Saab.

Today we are going back to the mid 1950s to look at how the advertisements for model 121 also known as the Amazon were portrayed in the country that brought you all ABBA, IKEA and Maud Adams. The Amazon first saw light in 1956 and remained in production to 1970. And according to Phil Seed’s Virtual Car Musum they are “seemingly indestructible”.

Thanks Fhardyfan

Christopher Alm

Christopher founded Ultra Swank in 2005. Has a crush on mid-century graphic design, defunct airlines, Disneyland and the Century 21 Exposition. Is a collector of easy listening music from the 60s and 70s and a Swedish expat living in Barcelona, Spain.

Find out more about Christopher Alm

  • Fhardyfan

    I am sure anything from Sweden is quite a gem =D

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