Advertising

From YouTube user ModCinema comes a selection of cheesy American television ads of the 1970s. The selection contains ads for among others Mister Tony’s Submarines, Space Mountain at Disneyland and Star Trek: The Motion Picture. I do not know if I should be nostalgic or laugh. Do anyone of you remember these ads? The Shoe Closet (1976) Mr.Tony’s Submarines (1977) Tip 833-4000 (1977) Meyer: Your Treasure Chest Store (1977) Weight Watchers (1977) Easter Seal Society (1977) Federal’s Ear Piercing (1977)...

Spend anytime on the internet and you will find lots of vintage advertising with ironic witticism tagged on the picture as the blogger marvels at the sexism of vintage advertising. Perhaps it’s Mad Men that has led us to devour anything that seems vaguely retro but for some reason ads from the midcentury continue to be a source of amusement for those who think that they are oh so enlightened. Those reading the vintage commercials no doubt have a right...

What were they thinking? These planners of a future, that was so futuristic, it was even ‘beyond’ tomorrow? Were these marvels of a better world to come? Or did they drink too much of their beloved Seagram’s whiskey before they sat down at their drawing boards? To be sure; many of the marvels forecast in Seagram’s 1940’s series of magazine advertisements have come true. Cell phones and TV Sports bars are two examples. But prophesying future technology is a risky...

There are few examples in advertising or pop-culture which are the idealization of American youth, affluence and style, better than the Pepsi print campaigns of the 1950’s. These magazine illustrations clearly marked out a sophisticated lifestyle and the beautiful stylish people that practiced it. The artistic style was colorful and simple with a few important details to tell the story. The setting was clearly urban, or nearby suburban, with a lot of beach and country outings mixed in. Locations might...

While the rest of the Sterling Cooper staff attends a Kentucky Derby party thrown by Roger Sterling and new wife Jane, Peggy and the other writers are stuck in the office to brainstorm ideas for the Bacardi campaign. Bacardi is looking for five vacation situations for their overall concept “Daiquiri Beach.” Peggy and the boys sip on Bacardi for inspiration but find none. Copywriter Paul snits, “We’re supposed to sit here and pretend we’re on vacation?” Peggy and Smitty try...

Charles Schridde’s illustrations from the early 1960s for Motorola is a great example of the future that never was. The ads were often featured in Life Magazine and depicted a lush, comfy and elegant future, conveniently centered around various Motorola products. I for one, wouldn’t mind living in a pad like the ones Mr. Schridde envisioned. I guess the closest thing would be Disney’s House of the Future....

Since the turn of the 20th century, Coca-Cola and Pepsi have been fighting to capture the hearts and taste buds of America’s youth. Fifty years into the great carbonation beverage battle, cola companies decided to look for new opportunities and target demographics. In an attempt to lure in diabetics, the cola companies began developing and marketing low-calorie, sugar-free alternatives. As early as the 1950s, Royal Crown and Dr. Pepper distributed dietetic versions of their beverages. But it wasn’t until the...

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