1964 New York World’s Fair Futurama Ride
General Motors was a pioneer exhibitor back in the mid-century often with the technical assistance of Walt Disney’s Imagineers. Futarama was a ride at the New York World’s Fair in 1939 and was updated for the 1964 fair which offered its riders a glimpse into what life in the year 2024 would be like.
This promotional film by General Motors follows a young boy as he explores a lunar base of operation, an Antarctic weather forecasting center, undersea exploration and the typical positive 1960s thinking about the future of American design and living. The ride itself was one of the most popular attractions at the fair with over 25 million passengers during the 6 months it was open and the building which housed it was one of the largest buildings ever built for a World’s Fair.