Ultra Swank - Retro Adventures

Lost In My Own Fantasy World – A Real Life Time Warp

Written by Christopher Alm • January 18th, 2009
Lost In My Own Fantasy World – A Real Life Time Warp


I am sure that most people who read this blog have their own secret crush about times gone by, whether it be kitchen appliances, cocktail bars, design or cars that purr. Some of you might even have stories to tell but what about the rest of us who can only fantasize about.

Meet Joanne Massey, a 35-year old housewife from Stafford, England who have made her fantasy become reality.

I love nothing better than fastening my pinny round my waist and baking a cake for Kevin in my 1950s kitchen. I put on some lovely Frank Sinatra music and am completely lost in my own little fantasy world… I admit I am in retreat from the 21st century. When I look at the reality of the world today, with all the violence, greed and materialism, I shudder. I don’t want to live in that world.

Read the full story at The Daily Mail and meet two other women who has embraced the idea of living in the 1930s and 1940s.

Christopher Alm

Christopher founded Ultra Swank in 2005. Has a crush on mid-century graphic design, defunct airlines, Disneyland and the Century 21 Exposition. Is a collector of easy listening music from the 60s and 70s and a Swedish expat living in Barcelona, Spain.

Find out more about Christopher Alm

  • P-E Fronning

    Interesting. However, I would think some people would say there was quite a lot of “violence, greed and materialism” in the 50s too. Perhaps especially materialism. And isn’t this collecting 50s stuff to live in and among materialist if anything? But of course she is escaping not to the 50s but to her perception of the 50s – mendacious, false or just selective. The 50s where everything seems new and fresh, the politicians were all honest etc.

  • totalrod2

    That is soooo cool!

  • Paul and Beth

    P-E Fronning – I very much take your point about looking back at the past with rose tinted glasses. There is also a thread running through the article that suggests these people do have an idealistic view of better days.

    However it is important to note that these people would have been children or not even born during the era they wish to create or live out in their daily lives. Therefore their perception of that time will be based on their childhood experiences (.. life seemed so much easier then for most!) or what they have read or seen in movies. Its a faux 19?0’s, yes but they have chosen to live that way to excape the hum drum of life in 2009.

    Take me … I like nothing more than to come home on a Friday night, put on the Hawaiian shirt, slide open the door of the spare room and be whisked away to somewhere else and serve cocktails from my Tiki Bar complete with thatched walls and tropical sounds.

    … I missed the Tiki thing being 34, I’ve never been anywhere vaguely Polynesian, nor have I been to a “real” Tiki Bar! But hey my little space works for me… the people in the article are just taking things to the next level.

  • Retromodgirl

    Wow, love your blog!! Where did you find such an interesting article? I have read similar articles lately. One of the bloggers I follow lives this way. Is this becoming a trend?

  • Keith

    That is such a cool article. I think what she’s doing sounds great. I wasn’t even born in the 50’s or 60’s. I was born in 1970. I’ve been fascinated by the Rat Pack era since I can remember. Of course, those decades had their share of problems too. They weren’t perfect. I do think there are many of us that would like to recreate some sense of that time frame in our own lives. Cheers!

  • Anne and Charles

    Whenever the delightful “Anne” wears in a dress and an apron in our mid-century modern home in Bakersield, the result is often Charles taking liberties with his delightful Anne as he remembers that even in mid-century-modern America, women controlled men. Charles does not care if thing are broken in the fantasy. God love the Swedes for putting this on the net. Thank you Chris for a great fanasy!!

  • Anonymous

    I have for years wished I was in my 20s during the 40s…the clothing styles, the cars, music, radios and all that…sometimes I even wish it was the late 50s or early 60s, but then I was born in 1950…wish you could get more music comps!

  • C.K. Dexter Haven

    People cope with their problems in a variety of ways, so what’s the big deal if she wants to escape, if only if in her mind? Sure, her thoughts are naive, but there’s no harm being done. Though there were plenty of monsters back then, both real and imagined.

  • Chris

    Dexter Haven: Indeed! I see no harm in materializing a day dream like that. The world can be a scary place some times and then it’s nice to have your own little world to escape to. I salute her and those other women! :)

    Charles: Yeah I know you are the swilly type. Don’t get carried away though ;)

  • Retro Audrey

    Just found your blog and love it. :)

  • Chris

    Thank you doll, I like your Housewifery blog also! Thanks for stopping by! :)

  • revrev


  • But of course she is escaping not to the 50s but to her perception of the 50s – mendacious, false or just selective. The 50s where everything seems new and fresh, the politicians were all honest etc.

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