Fashion As Harry Trenner told the story, he and his wife Florence were just sitting around the kitchen table after dinner when they hit upon the idea. Harry took it to Weintrob Advertising, where he worked in New York. They showed it to Maidenform and the “I dreamed…” advertising campaign was born. It would run from World War II thru to the early 1960s, featuring images of women engaged in fantasies—some of them frivolous, some of them less so—of all the things they could do whilst wearing a Maidenform bra. In retrospect, the advertisements provide a peek into the changing role of women in mid-century America, encompassing the full spectrum of available possibilities with everything from ( continue reading... )
Episode 308 Apr 13th 2014
Like many of the listeners of the Cocktail Nation I just love mid-century modern architecture. This week we talk of a giant of MCM in that of Harry Seidler. We talk men’s accessories along with the passing of a Hollywood legend. There’s some new releases to be checking out and I have some of the best parties from across the globe to attend.