Ultra Swank - Retro Adventures

20th Century Fashion from Taschen

Written by Christopher Alm • July 10th, 2009
20th Century Fashion from Taschen

Taschen is one of my favorite publishers of 20th century design and architecture themed books. I have a couple in my collection, but there’s room for many more – like this one. 20th Century Fashion: 100 Years of Apparel Ads takes us through a stylish 100 years of fashion during the 20th Century via 400 fashion advertisements from the Jim Heimann Collection.

This is a must have for any fashionista or trendsetter. 20th Century Fashion: 100 Years of Apparel Ads can be obtained from most book stores or through Taschen’s website. It covers 464 pages in total which makes it a steal at only £27.99.

The 20th century saw fashion evolve from an exclusive Parisian salon business catering to a wealthy elite, into a global industry employing millions, with new trends whisked into stores before the last model has left the catwalk. Along the way, the signature feminine silhouettes of each era evolved beyond recognition: House of Worth crinolines gave way to Vionnet’s bias-cut gowns, Dior’s New Look to Quant’s Chelsea Look, Halston’s white suit to Frankie B.’s low-rise jeans. In menswear, ready-made suits signaled the demise of bespoke tailoring, long before Hawaiian shirts, skinny ties or baggy pants entered the fore.

Thanks Cam

Christopher Alm

Christopher founded Ultra Swank in 2005. Has a crush on mid-century graphic design, defunct airlines, Disneyland and the Century 21 Exposition. Is a collector of easy listening music from the 60s and 70s and a Swedish expat living in Barcelona, Spain.

Find out more about Christopher Alm

  • Cam

    Thank you! Tack Chris! Always glad to be of any help and always for the lookout for any Retro Goodies! …as you helped me out! ;-)…swell, swell!

  • Thank you Cam for suggesting it! Hope you have a greeeat weekend in the hauptstadt.

  • Taschen’s print quality is usually incedible. I have Taschen’s tiki tome–and it was pricey–BUT worth many times the asking price for the content and sheer quality of the production of the book. Taschen is an event in my book.

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