Anyone who has ever enjoyed a movie at a drive-in theater back in its heydays, knows that seeing the movie was just one part of the enjoyment. Families made the drive-in a weekend adventure, filled with food, laughter and goodies that dad picked up from the concession stand during the intermission.
These intermissions were mainly a product of a Chicago based company called Filmack Studios, that has been in business since 1919 and is still alive today.
Usually they would de-brand the beverages and treats seen in the short films so no manufacturer was favored over another, it also made production cheaper and in a way timeless, seeing that many of these intermission rolls were seen up until the late 1970s in many theaters. Animation was usually preferred for these clips and many of them were designed by Rocky & Bullwinkle creator Jay Ward.
The intermission ran on a 5 or 10 minute reel and with every minute it would remind its patrons how long until the feature movie starts. Above is a example on one of these 10 minute intermissions circa 1960, styled to make it look like more authentic. Which was your favorite intermission movie?