Roadtrip: More Swedish postcards

More retro Swedish postcard goodness for all of you to enjoy. There were a large number of postcards produced from the late 1940s to early 1980s here in Sweden. The future looked optimistic, new buildings were popping all around the country and of course it had to be depicted on a postcard to that you could send it to your near and loved ones – even though many of the buildings were horribly boring and unattractive. Below are some examples of better cards.

About the author: Chris

Founded Ultra Swank in 2005. Has a crush on Pan Am, Disneyland and the Century 21 Exposition. Lives life as an expat in Barcelona, Spain.

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Kitschy Swedish Postcards from the 1960s

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Swedish Street Scenes in the 60s

Here are a bunch of old postcards depicting normal everyday life street scenes in Sweden in the 1960s. Progress has taken its toll on all of these places and I very much doubt they look (Read more)

American Postcards gone Wrong

Here are a bunch of fine examples of postcards you probably won’t be sending to your friends and family.. or then again, maybe you might. If you want to see more fun-tastic, creepy, dodgy and (Read more)

David

I love that sleek, Jacobsen inspired building in Skellefteå, very elegant and a nice contrast with the older buildings about the Torg.

Is Lorensborg by Jaenecke & Samuelson? It looks to be of the Malmö School, if you will.
Chris

You are right about the Jacobsen inspired design on the left building in Skellefteå, it does have a very international feel to it. Kind of a big contrast from the old buildings next to it and it probably looked out of this world when it was built, especially in a small place like that.

I am not sure about Lorensborg in Malmö, I know it was a housing project probably initated in the 50s. Maybe Mr. Dante Fontana who is a resident of Malmö knows more about it if he still reads this blog. If you do, enlighten us :)
mblawi

About the Lorensborg/Malmö postcard, several buildings in that area are indeed by the architects Sten Samuelson and Fritz Jaenecke: the tall (16 storey) building in the middle (where they had their office at the top floor), the one to the right of it and several behind it, including the the football stadium which was built in 1958.

Here’s a fairly recent picture taken at almost exactly the same angle:

http://sv.wikipedia.org/wiki/Bild:Lorensborg,_Malmö.jpg

Note how the nearest building has been completely ruined by the addition of new balconies.
Chris

Hey mblawi, nice to hear from you again – guess you are still reading my blog huh? Thank you for updating us with some background info, I guess you know more about that area seeing you don’t live that far from Malmö if I recall correctly?

That recent photo sure proves that the area has changed a lot over the years, looks amazingly boring and uninspiring now, awww.
David

The new balconies ARE horrible, you’re right.

I was taking a closer look at the grocery store; I love the “luxury” materials used in the build-out, marble, stone, etc…
Verdoie

Are any of these for sale, by chance?
http://www.ultraswank.net Chris

Not from me, but you can find them in the book “Tråkiga vykort” (Boring postcards) available in Swedish bookstores.

Ultra Swank takes you back in time into the kitsch, chic and swank living of the 50s, 60s and the 70s. We mainly focus on the design, architecture and the lifestyle of the happy-go-lucky and space-age-living mentality of that era – but also on the music and movies that takes you back to happier times. Ultra Swank is run by Chris, a Swede born in the wrong decade that currently resides in Barcelona. Read more

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