Since we all love kitschy postcards, I thought this would be a great way to start off the week. Below are a small sample of postcards from Synthetrix postcard collection of yesteryear California. Including motels, restaurants, diners, bowling alleys and everything between that all shares the Googie styled design and architecture that became popular on the West Coast of the US in the 1950s and 1960s. The style took its influence from futurist architecture, the new exciting car culture boom and the space age living mentality from those decades of course. To define the style as simple as possible, think The Flintstones meets The Jetsons. Straight lines meeting curvy, a wide range of colors, heavy use of plastic, starburst symbols, outdoor elements such as rocks, water and foliage incorporated indoors and big neon signs set with script typefaces. For more postcards and photos from the forgotten visit Synthetrix’s website.

About the author: Chris

Founded Ultra Swank in 2005. Has a crush on Pan Am, Disneyland and the Century 21 Exposition. Lives life as an expat in Barcelona, Spain.

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Post tags 1950s 1960s Architecture california