Ultra Swank - Retro Adventures

ICA in Gothenburg – Vintage Shopping in Sweden

Written by Christopher Alm • May 13th, 2008
ICA in Gothenburg – Vintage Shopping in Sweden

Found these great vintage photos taken at two different ICA stores in Gothenburg, Sweden. Most likely taken for publicity reasons for use in catalogs or magazines.

ICA is one the largest retail chains in Sweden, started back in 1938 and today boasting over 1 600 stores nationwide. Can’t help thinking how Americanized the stores appear to be.

Christopher Alm

Christopher founded Ultra Swank in 2005. Has a crush on mid-century graphic design, defunct airlines, Disneyland and the Century 21 Exposition. Is a collector of easy listening music from the 60s and 70s and a Swedish expat living in Barcelona, Spain.

Find out more about Christopher Alm

  • Charles

    Supermarkets are an atrocity these days. Delights such as the ones depicted here have pretty much vanished and have been replaced with larger more impersonal stores and big-box warehouse stores where you have to buy a year’s supply of whatever to save money. I mean does anyone really need a 500 pack of condoms? Does anyone really need a 10 pound bag of Captain Crunch? I remember when I was growing up and I went to Tops with my grandmother. It looked like this store and everyone knew everyone. The closest thing we have to this now is a Trader Joe’s where everyone is a wanna be gourmet. A market is being built near my school by a Swedish company. I forget the name, but it is totally self-service

  • Chris

    There still are some smaller stores like this in Sweden, but major international companies are taking over more and more. Stores are replaced by big malls or “gallerior” as they are called in Sweden. There used to be a big Domus store not far from here that still looked like it did in the 80s, but now it’s gone and converted to a mini mall instead. And yeah you are right, who needs a 500 pack of condoms? It’s the 60s, where free love and promiscuous sex still rule, right?

  • Charles

    I like how you think Chris! My wife and I no longer wish to be reproductive so one of us got a vasectomy and that would be me.

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