Stores: Shopping Spree – Part 1

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Postcards from various shopping centers, malls and department stores in Sweden from the 1960s and 1970s. Pay attention to the various plants, swank architecture and lovely colors.

About the author: Chris

Founded Ultra Swank in 2005. Has a crush on Pan Am, Disneyland and the Century 21 Exposition. Lives life as an expat in Barcelona, Spain.

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Time for another peek at the past shopping experiences. This time we are leaving Sweden to have a look at some photos from an American shopping center. Since most of the Swedish malls and shopping (Read more)

Shopping Spree – Part 4

Time again to visit the yesteryear’s shopping experience. Here are some fresh assorted postcards from two different shopping centers in Sweden, one from Stockholm and the other one from Gothenburg. I have only visited the (Read more)

Modernism and Functionalism Part 1

I’ve always had a keen interest in architecture, but nowadays it seams bigger than ever. Probably because I have been lucky enough to find some interesting books at my college library about the modernism and (Read more)

Chris Sobieniak

I’m surrpised they had places like this in Sweden during those years, just seems so much an American phenomenum for it’s time.

Neat blog!
Chris

Actually, the “Frölunda Torg” mall was built in 1966 and was by its completion the biggest mall in Europe. It is obviously not the biggest one today, but it has expanded over the past decades and there are over 100 stores located there today. You can find their current website here: http://www.frolundatorg.se/
Chris Sobieniak

Thanks for the info! My city’s first mall had to open around 1969, though it was on the far-east side outside of town. A mall would eventually open up in Toledo a few years later. At one point, we had four enclosed malls in the vincinity, but one had closed up a few years ago, and a few others are on their last leg, and one apparently is doing fine and dandy under the “Westfield” branding.
P-E Fronning

The all-in-door-shopping concept is perfect for a cold and ever weather changing country like ours. They probably understood that quite quickly. If I ever happen to get to Luleå I’ll be sure to visit Erskine’s shopping mall!

Ultra Swank takes you back in time into the kitsch, chic and swank living of the 50s, 60s and the 70s. We mainly focus on the design, architecture and the lifestyle of the happy-go-lucky and space-age-living mentality of that era – but also on the music and movies that takes you back to happier times. Ultra Swank is run by Chris, a Swede born in the wrong decade that currently resides in Barcelona. Read more

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