Ultra Swank - Retro Adventures

Shopping Spree – Part 2

Written by Christopher Alm • February 5th, 2006
Shopping Spree – Part 2

Time for another visit to yesteryears shopping malls in Sweden, this time focusing on a gem located in the suburbs of Gothenburg in the southwest parts of Sweden. The Frölunda Torg mall was built in 1966 and was by its completion the biggest mall in Europe. It took seven years and 80 million Swedish Krona (approx. $10 000 000) to complete it.

In 1974, another 13.300 square meters was added with 14 new shops and one restaurant. In the 1983 there was another big expansion phase, when Domus (ex nationwide department store chain) moved out from two of their three levels in the mall and made room for another 11 stores. Today there are over 100 stores and 11 restaurants located within Frölunda Torg, but all the swank and lush design has been changed greatly. You can find their current website here.

UPDATE: Turns out that the design and layout of the mall hasn’t changed that much over the years as I suggested, but in a recent proposal they do have major changes and additions planned for it.

Christopher Alm

Christopher founded Ultra Swank in 2005. Has a crush on mid-century graphic design, defunct airlines, Disneyland and the Century 21 Exposition. Is a collector of easy listening music from the 60s and 70s and a Swedish expat living in Barcelona, Spain.

Find out more about Christopher Alm

  • P-E Fronning

    Cool. Could have been a photo from the “American Malls” blog. Tack.

  • Anonymous

    Frank Sinatra had a “brief” movie career? It lasted 40 years!

  • Chris

    I think you posted your reply in the wrong post Mr Anonymous. But yeah, he had a movie career that lasted for 40 years, but what will we remember him for? His movies or his music?

  • Anonymous

    I mitten av åttiotalet bodde undertecknad faktiskt några huslängder bortanför Frölunda Torg. Kul att se bilderna på din snygga sajt. Dock infinner sig icke några sentimentala retrokänslor när jag ser Frölundabilderna. Kanske är det för mycket verklighet för mig.
    Låt detta inte hindra dig från att fortsätta med din genomtänkta och tilltalande arbete med Ultra Swank. Någon fastnar säkert för dessa bilder, såsom jag har fastnat för andra. Bengan

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