Advertising There are few examples in advertising or pop-culture which are the idealization of American youth, affluence and style, better than the Pepsi print campaigns of the 1950′s. These magazine illustrations clearly marked out a sophisticated lifestyle and the beautiful stylish people that practiced it. The artistic style was colorful and simple with a few important details to tell the story. The setting was clearly urban, or nearby suburban, with a lot of beach and country outings mixed in. Locations might be the polo stables, a fashion show or a backyard cookout; but everyone was having fun and drinking Pepsi. Pictured are mainstream consumers; adults not teenagers. The illustrations can be seen as almost an instruction, ( continue reading... )
Episode 308 Apr 13th 2014
Like many of the listeners of the Cocktail Nation I just love mid-century modern architecture. This week we talk of a giant of MCM in that of Harry Seidler. We talk men’s accessories along with the passing of a Hollywood legend. There’s some new releases to be checking out and I have some of the best parties from across the globe to attend.