Advertising While the rest of the Sterling Cooper staff attends a Kentucky Derby party thrown by Roger Sterling and new wife Jane, Peggy and the other writers are stuck in the office to brainstorm ideas for the Bacardi campaign. Bacardi is looking for five vacation situations for their overall concept “Daiquiri Beach.” Peggy and the boys sip on Bacardi for inspiration but find none. Copywriter Paul snits, “We’re supposed to sit here and pretend we’re on vacation?” Peggy and Smitty try wordplay with portmanteaus like “Bacardi-licious” and “Bacardi-Eisenhower.” After some deliberation and experimentation with non-alcoholic substances, Peggy begins developing an idea ( continue reading... )







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