
Found these great vintage photos taken at two different ICA stores in Gothenburg, Sweden. Most likely taken for publicity reasons for use in catalogs or magazines. ICA is one the largest retail chains in Sweden, started back in 1938 and today boasting over 1 600 stores nationwide. Can’t help thinking how Americanized the ICA store top photo looks like.

Time again for another visit to some various Swedish shopping centers, as they looked back in the golden days of consuming. This time featuring Stockholm and Gothenburg. Do not forget to listen to “Retro Shopping Volume 1″ while looking at the photos for the perfect mood setter.
Ultra Swank – Your one stop blog for retro living, style and design
Ultra Swank takes you back in time into the kitsch, chic and swank living of the 50s, 60s and the 70s. We mainly focus on the design, architecture and the lifestyle of the happy-go-lucky and space-age-living mentality of that era – but also on the music and movies that takes you back to happier times. Ultra Swank is run by Chris, a Swede born in the wrong decade that currently resides in Barcelona. Read more
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Postcards from various shopping centers, malls and department stores in Sweden from the 1960s and 1970s. Pay attention to the various plants, swank architecture and lovely colors.

















