Advertising There are few examples in advertising or pop-culture which are the idealization of American youth, affluence and style, better than the Pepsi print campaigns of the 1950′s. These magazine illustrations clearly marked out a sophisticated lifestyle and the beautiful stylish people that practiced it. The artistic style was colorful and simple with a few important details to tell the story. The setting was clearly urban, or nearby suburban, with a lot of beach and country outings mixed in. Locations might be the polo stables, a fashion show or a backyard cookout; but everyone was having fun and drinking Pepsi. Pictured are mainstream consumers; adults not teenagers. The illustrations can be seen as almost an instruction, ( continue reading... )

The Cocktail Nation - Queens Of Vintage

Episode 266    May 12th 2013

This week we talk to the publisher of an online magazine called Queens Of Vintage, her name is Lena Weber and recently she interviewed me in her kings of vintage portion of the website so I thought we should have her on to talk vintage culture and the English scene. Plus the best exotica and lounge music from across the globe.

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Advertising Since the turn of the 20th century, Coca-Cola and Pepsi have been fighting to capture the hearts and taste buds of America’s youth. Fifty years into the great carbonation beverage battle, cola companies decided to look for new opportunities and target demographics. In an attempt to lure in diabetics, the cola companies began developing and marketing low-calorie, sugar-free alternatives. As early as the 1950s, Royal Crown and Dr. Pepper distributed dietetic versions of their beverages. But it wasn’t until the early 1960s that the major players entered the diet cola market. In 1963 Coca-Cola released Tab and Pepsi introduced Patio. ( continue reading... )