Advertising Since the turn of the 20th century, Coca-Cola and Pepsi have been fighting to capture the hearts and taste buds of America’s youth. Fifty years into the great carbonation beverage battle, cola companies decided to look for new opportunities and target demographics. In an attempt to lure in diabetics, the cola companies began developing and marketing low-calorie, sugar-free alternatives. As early as the 1950s, Royal Crown and Dr. Pepper distributed dietetic versions of their beverages. But it wasn’t until the early 1960s that the major players entered the diet cola market. In 1963 Coca-Cola released Tab and Pepsi introduced Patio. ( continue reading... )





comment