Creating the past for Polaroid wins Competition

Lisa Predko, who we have mentioned before on Ultra Swank, is a talented photographer based in Chicago. Her love for everything vintage inspired her to start shooting retro inspired photographs about a decade ago. Since then she has created a impressive collection of really neat photos that look like they were freshly taken out from a time capsule in perfect condition.

Not too long ago, Polaroid held a competition where they asked photographers to recreate a photo from one of their old manuals or create your own. Naturally Lisa wanted to do the latter and the result can be seen above. The photo landed her first prize in the category which will not only give her fame and glory but also a brand new Elemental Model Land Camera named after it. Congratulations!

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This short promotional film, produced in the early 1970s gives us a insight into how the classical compact Polaroid SX-70 camera functions.

The SX-70 included many sophisticated design elements. A collapsible SLR required a complex light path, with many mirrors (including one Fresnel reflector) of unusual, aspheric shapes and at odd angles. The film pack contained a flat, 6-volt “PolaPulse” battery to power the camera electronics, drive motor and flash. The original flash system, a disposable “Flash Bar” of 10 bulbs from General Electric, used logic circuits to detect and fire the next unused flash.

Ultra Swank – Your one stop blog for retro living, style and design

Ultra Swank takes you back in time into the kitsch, chic and swank living of the 50s, 60s and the 70s. We mainly focus on the design, architecture and the lifestyle of the happy-go-lucky and space-age-living mentality of that era – but also on the music and movies that takes you back to happier times. Ultra Swank is run by Chris, a Swede born in the wrong decade that currently resides in Barcelona. Read more

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