More retro Swedish postcard goodness for all of you to enjoy. There were a large number of postcards produced from the late 1940s to early 1980s here in Sweden. The future looked optimistic, new buildings were popping all around the country and of course it had to be depicted on a postcard to that you could send it to your near and loved ones - even though many of the buildings were horribly boring and unattractive. Below are some examples of better cards.
Ultra Swank takes you back in time into the kitsch, chic and swank living of the 50s, 60s and the 70s. We mainly focus on the design, architecture and the lifestyle of the happy-go-lucky and space-age-living mentality of that era – but also on the music and movies that takes you back to happier times. Ultra Swank is run by Chris, a Swede born in the wrong decade that currently resides in Barcelona. Read more
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Here are a bunch of old postcards depicting normal everyday life street scenes in Sweden in the 1960s. Progress has taken its toll on all of these places and I very much doubt they look like this today. Although, I do love the colors and how everything looked so casually organized and clean back then.
Since it is summer and very warm outside I am feeling kind of lazy. But I thought I would post two summer inspired photos depicting how Stockholm looked back in the late 1960s / early 1970s. It looks pretty much the same today, except the color of the train station which has been replaced. Enjoy!
Time again for another visit to some various Swedish shopping centers, as they looked back in the golden days of consuming. This time featuring Stockholm and Gothenburg. Do not forget to listen to "Retro Shopping Volume 1" while looking at the photos for the perfect mood setter.
This is a cut from a educational promotion film that explains some aspects on why Täby Centrum was built. The film is in Swedish and narrated by the architect of the center who explains some particulars about it. If you look closely you will see the Domus sign in the background on the second floor of the mall. Domus was one of the typical anchor type stores at Swedish malls during the 60s and 70s. Most of the Domus stores are gone today or have been renamed Coop, which is the new brand for the KF owned stores. Täby Centrum is now the largest indoor mall in Sweden and one of the largest in Europe. It opened september 26, 1968 and had major expansions made in 1991. There are now plans to make it even bigger.
Listen to the dreamy shopping music that can be heard in the background inside the shopping center. If you like this kind of music, be sure to download my custom made compilation "Retro Shopping Volume 1 - Music to buy toasters by".
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