Fashion As Harry Trenner told the story, he and his wife Florence were just sitting around the kitchen table after dinner when they hit upon the idea. Harry took it to Weintrob Advertising, where he worked in New York. They showed it to Maidenform and the “I dreamed…” advertising campaign was born. It would run from World War II thru to the early 1960s, featuring images of women engaged in fantasies—some of them frivolous, some of them less so—of all the things they could do whilst wearing a Maidenform bra. In retrospect, the advertisements provide a peek into the changing role of women in mid-century America, encompassing the full spectrum of available possibilities with everything from ( continue reading... )

The Cocktail Nation

The Cocktail Nation: A Singular Vision

Episode 308    Apr 13th 2014

Like many of the listeners of the Cocktail Nation I just love mid-century modern architecture. This week we talk of a giant of MCM in that of Harry Seidler. We talk men’s accessories along with the passing of a Hollywood legend. There’s some new releases to be checking out and I have some of the best parties from across the globe to attend.

Television I’ll never forget that summer day in 1976 when I walked into my boyfriend’s pad and saw the poster of a blond in a red bathing suit pinned up on the wood paneling. “Really?” I asked. “Are you kidding me?” He grinned at me rather sheepishly and replied, “She’s really hot.” “Oh brother.” Rolling my eyes, I continued “I thought you were more mature than that!” And besides, for an intellectual gal who immersed herself in the satires of Kurt Vonnegut and had training in method acting, superstar Farrah Fawcett of Charlie’s Angels appeared shallow and trite to me. Never ( continue reading... )


Advertising Spend anytime on the internet and you will find lots of vintage advertising with ironic witticism tagged on the picture as the blogger marvels at the sexism of vintage advertising. Perhaps it’s Mad Men that has led us to devour anything that seems vaguely retro but for some reason ads from the midcentury continue to be a source of amusement for those who think that ( read more... )

Film Before we get started, I need to point this out to you. Bond, for me, is Dr. No-Die Another Day. Daniel Craig does not exist. We won’t get into the debates here, because I’m trying to focus on the good, not the bad. So I won’t be mentioning how Pee Wee Herman would make a better Bond, or how they ruined one of my favorite ( read more... )

Inspiration There is something about a sports car that just reeks of sex. Let’s face it, even if we see a balding middle aged man cruising the highway we automatically know several things about him. Firstly he’s got money, secondly he probably gets a lot of action and thirdly – there is a chance he could be a complete tosser. Now I don’t automatically assume the ( read more... )

Film “Here’s to men… bless their clean cut faces and dirty little minds!” A publishing house typing pool is the seething heart of the aspirations of a cadre of working girls, marking time until they marry Mr. Right and settle down. Caroline Bender (Lange) battles her career aspirations and fear that she will morph into scary book editor Joan Crawford. It’s the original Sex in the City. ( read more... )