Indeed, they hired Emilio Pucci to do their uniforms and style their aircraft fleet. Branniff was certainly "out there" in the 1960s and 1970s. But they went bankrupt like so many other airlines after the oil crisis.

Wasn't Braniff known for it's high-fashion attire? Not only flight attendants, but also the fabrics used in the aircraft? I guess with the airline industry regulated at the time, a firm's differentiator could be style. After deregulation, price became the new focus. Nevertheless, flight attendants still adorn fashionable clothing, but not the kind that ends up in magazines. How practical is a mini-skirt in the unlikely event of a water landing? :)
Scott

They were all being used. Braniff actually began using the 707 in '59. But propeller-driven aircraft was still the mainstay for many years. It's funny how new technology is always slow to catch on. To put it in prospective, in 1960, 40 million Americans still used outhouses! That was only 20% of the population. But still, that's a hell of a lot of people. (ok, it's becoming obvious I have waaay too much time on my hands....I'd better shut up now!)

@Bryan Interesting. I thought they would have used a 707 or a DC8 in the early 1960s though?

Not everything is as it would seem. Sex sells. In reality, a transcontinental flight in the early 1960's would have (more often than not) been aboard a smoke-filled, non air conditioned Douglas DC-3. And the cabin wasn't pressurized. Not the most enjoyable thing I can think of. But still probably better than the endless amount of security BS you have to go through today!

There was a lady who came into a store I used to work at that worked for Braniff Airlines in the 60's I believe. I didn't get to talk to her personally, but now I wish I had of.

This one for sure! ;) PAN AM!! Priceless!

http://www.ultraswank.net/wp_uswank/wp-content/...