Uniform designed Carven 1967.
Summer uniform designed Carven from 1967.
SAS, Uniforms, Air hostess uniform designed by Carven, 1965-1971.
SAS Uniforms. Air hostess uniform designed by Christian Dior 1971-1983.
SAS, Uniforms, Air hostess uniform designed by Christian Dior, 1971-1983.
Scandinavian Airlines (or simply SAS), was founded in 1951, when three Scandinavian transatlantic airlines merged. In the late 1950s, SAS was the first airline to offer round the world service over the North Pole via the North Pole shortcut Copenhagen – Anchorage – Tokyo.
This “polar express” became popular with Hollywood celebrities and production people travelling to Europe. SAS entered the jet age in 1959 when its first jet aircraft, the Caravelle, entered service. They did not opt for the Boeing 707 like so many other airlines.
In 1958, the 23-year-old Swedish SAS stewardess, Birgitta Lindman (seen above), landed the cover of LIFE magazine’s special jet issue about airlines. She beat hostesses from 53 other airlines. In ABC’s television show Pan Am, the voluptuous Laura gets to be on the LIFE magazine cover.
In 1971, SAS put its first Boeing 747 jumbo jet into service, a massive airplane that proved to be way too oversized for the small Scandinavian market of travelers during that period.