Ultra Swank - Retro Adventures

Vintage Volvos

Written by Christopher • April 15th, 2009
Vintage Volvos

Moving back to Sweden again for a while and more specifically to the Swedish automotive industry. For those who aren’t in the know, Sweden has two major brands; Volvo and Saab.

Today we are going back to the mid 1950s to look at how the advertisements for model 121 also known as the Amazon were portrayed in the country that brought you all ABBA, IKEA and Maud Adams. The Amazon first saw light in 1956 and remained in production to 1970. And according to Phil Seed’s Virtual Car Musum they are “seemingly indestructible”.

Thanks Fhardyfan


A Swedish expatriate and founder of Ultra Swank. Chris loves showcasing his passion for mid-century design, defunct airlines, Disneyland and modernist architecture. He's also renowned as a connoisseur of easy-listening music from the 60s and 70s.

Find out more about Christopher

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