This book looks really swell! There are probably no one left in the world who hasn’t heard about IKEA with its affordable build-it-your-self-furniture concept. Ingvar Kamprad, the man behind IKEA was only seventeen when started his soon to be blooming enterprise in 1943. Ten years later he opened his first IKEA store in Sweden.

Today there are over 200 stores worldwide and as much as I love IKEA I also think it’s too ubiquitous and consumer driven. People throw away their furniture to buy new every two years because it’s so inexpensive, not stopping for two minutes reflecting on the design and functionality.

The book is titled “IKEA Design och Identitet” and can be bought from Adlibris if you live in Sweden. Which is your favorite IKEA piece?

IKEA’s catalogs are like a photo book of the Swedish home. Here contemporary living is reflected from the 1970s brown corduroy couches and painted pine kitchen tables to todays modern design of the PS-collection of top international class. It’s retro, nostalgia, present and future vision, all at once. But what lies behind such a strong concept that allowed them furnish almost every Swedish home for decades?