Ultra Swank - Retro Adventures

20th Century Fashion from Taschen

Written by Christopher • July 10th, 2009
20th Century Fashion from Taschen

Taschen is one of my favorite publishers of 20th century design and architecture themed books. I have a couple in my collection, but there’s room for many more – like this one. 20th Century Fashion: 100 Years of Apparel Ads takes us through a stylish 100 years of fashion during the 20th Century via 400 fashion advertisements from the Jim Heimann Collection.

This is a must have for any fashionista or trendsetter. 20th Century Fashion: 100 Years of Apparel Ads can be obtained from most book stores or through Taschen’s website. It covers 464 pages in total which makes it a steal at only £27.99.

The 20th century saw fashion evolve from an exclusive Parisian salon business catering to a wealthy elite, into a global industry employing millions, with new trends whisked into stores before the last model has left the catwalk. Along the way, the signature feminine silhouettes of each era evolved beyond recognition: House of Worth crinolines gave way to Vionnet’s bias-cut gowns, Dior’s New Look to Quant’s Chelsea Look, Halston’s white suit to Frankie B.’s low-rise jeans. In menswear, ready-made suits signaled the demise of bespoke tailoring, long before Hawaiian shirts, skinny ties or baggy pants entered the fore.

Thanks Cam


A Swedish expatriate and founder of Ultra Swank. Chris loves showcasing his passion for mid-century design, defunct airlines, Disneyland and modernist architecture. He's also renowned as a connoisseur of easy-listening music from the 60s and 70s.

Find out more about Christopher

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