Ultra Swank - Retro Adventures

More Swedish Postcards – Optimistic and Colorful Modernism

Written by Chris Alm • September 30th, 2008
More Swedish Postcards – Optimistic and Colorful Modernism

Skellefteå Torget, Sweden

More retro Swedish postcard goodness for all of you to enjoy. There were a large number of postcards produced post World War 2 to show off everything new and modern that was erected.

The future looked optimistic, new buildings were popping all around the country and of course it had to be depicted on a postcard to that you could send it to your near and loved ones – even though many of the buildings were horribly boring and unattractive.

Here are some examples of better cards.

Above: Metro Brommaplan, Sweden

Chris Alm

Christopher founded Ultra Swank in 2005. Has a crush on mid-century graphic design, defunct airlines, Disneyland and the Century 21 Exposition. Is a collector of easy listening music from the 60s and 70s and a Swedish expat living in Barcelona, Spain.

Find out more about Chris Alm

Get all the goods straight to your inbox