Ultra Swank - Retro Adventures

Postcards of Googie Architecture in California

Written by Christopher • July 7th, 2009
Postcards of Googie Architecture in California

Since we all love kitschy postcards, I thought this would be a great way to start off the week. Here’s a sample of postcards of yesteryear California. Including motels, restaurants, diners, bowling alleys and everything between that all share the “Googie” styled design and architecture that became popular on the West Coast in the 1950s and 1960s.

The “Googie” style took its influence from futurist architecture, the new exciting car culture boom and the space-age living mentality from those decades of course. To define the style as simple as possible, think The Flintstones meeting The Jetsons.

Straight lines offset curvy, a cascade of colors, heavy use of plastic, starburst symbols, outdoor elements such as rocks, water and foliage incorporated indoors and big neon signs set with handwritten typefaces.

Source Synthetrix   


A Swedish expatriate and founder of Ultra Swank. Chris loves showcasing his passion for mid-century design, defunct airlines, Disneyland and modernist architecture. He's also renowned as a connoisseur of easy-listening music from the 60s and 70s.

Find out more about Christopher

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