What were they thinking? These planners of a future, that was so futuristic, it was even ‘beyond’ tomorrow? Were these marvels of a better world to come? Or did they drink too much of their beloved Seagram’s whiskey before they sat down at their drawing boards? To be sure; many of the marvels forecast in Seagram’s 1940’s series of magazine advertisements have come true. Cell...
Today I was cruising Sydney’s freeways in the 1965 Valiant, the car hugging the open road and me confidently accelerating past people as they went about their business, me, I was enjoying the simplicity of the basic drive experience, one that was devoid of technology that rob me of the true driving experience. The music from my stereo blared as I was enjoying a beautiful...
There are few examples in advertising or pop-culture which are the idealization of American youth, affluence and style, better than the Pepsi print campaigns of the 1950’s. These magazine illustrations clearly marked out a sophisticated lifestyle and the beautiful stylish people that practiced it. The artistic style was colorful and simple with a few important details to tell the story. The setting was clearly urban,...
While the rest of the Sterling Cooper staff attends a Kentucky Derby party thrown by Roger Sterling and new wife Jane, Peggy and the other writers are stuck in the office to brainstorm ideas for the Bacardi campaign. Bacardi is looking for five vacation situations for their overall concept “Daiquiri Beach.” Peggy and the boys sip on Bacardi for inspiration but find none. Copywriter Paul...
“Here at home we’ll play in the city. Powered by the sun. Perfect weather for a streamlined world. There’ll be Spandex jackets – one for everyone.” – Donald Fagen, “I.G.Y.” Americans of the 1950s and early ’60s had a love affair with technology that, some would say, continues to this day. Nineteen fifty seven saw global scientific cooperation with the beginning of the I.G.Y., the...
As we see more and more public spaces become smoke-free, it’s easy to forget that smoking wasn’t always considered hazardous. In the days when it was socially acceptable to smoke, cigarettes were advertised on television and endorsed by popular celebrities and cartoon characters. A carton of cigarettes was considered an appropriate gift for children to give their fathers. In the Mad Men universe, where smoking...
To say the television series “Mad Men” has been influential would be an understatement. Aside from influencing screen drama towards more meaningful storytelling, the show has also influenced fashion, beauty standards, and revived interest in the mid-20th century and the Atomic Age / Lounge sub-culture of today. “Mad Men’s” approach to history has always been subtle. Its writers don’t “hang a lantern” on historical events...